We exist until homelessness doesn’t
An empty couch, worn and sagging, with a blanket still crumpled where someone has clearly been sleeping. A single room crowded with cheap beds. A flattened cardboard box under a bridge. Look closely at our newest campaign and you will notice the same thing in every image: there is no one there.
The scenes are empty on purpose. They are out across the country right now, on billboards, tram stops and bus stops, created pro bono with our out-of-home media partner JCDecaux. Each one carries the same six words: we exist until homelessness doesn’t.
The places homelessness actually happens
Ask most people to picture homelessness and they will picture someone sleeping rough on a city street. That is real, but it is only a sliver of the whole. Homelessness is also the overcrowded boarding house, the borrowed couch, the car in the car park, the box left behind under a bridge. We made the same case in 2025 with our Unhide Homelessness campaign, which showed that 94% of homelessness stays out of sight.
We scattered the images at random, so the one you see depends on where you are standing. You turn a corner, meet a scene you did not expect, and feel the gap between what you assumed homelessness looks like and what it actually is.
We can be the generation who ends it
The whole point of We Are Mobilise is to work ourselves out of a job. We believe homelessness is solvable, and we are working relentlessly to prove it. We do that alongside Young Australian of the Year Nedd Brockmann, corporate partners like JCDecaux, and our national network of charity partners, all determined to end homelessness in Australia once and for all.
These ads put the fuller picture in front of more Australians, and seeing it is how we begin to change it. If they stopped you, sit with them for a moment, then help us close the gap: partner with us, or donate to put support straight into the hands of people doing it tough.
